Customer Segmentation

Build segments based on behavior, purchases, and activity to deliver more relevant campaigns.

Customer segmentation

Segmentation Features

Behavior Segments

Group users by how they interact with your program.

Behavior

Purchase Filters

Target customers based on purchase history or value.

Purchase filters

Dynamic Lists

Segments update automatically as criteria are met.

Dynamic lists

Why Segment?

Relevant Messaging

Send the right offer to the right audience.

Improved ROI

Reduce waste by targeting engaged customers only.

Data‑Driven Decisions

Let real customer behavior guide your marketing.

Start targeting smarter today

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