Coupon to Loyalty Cards: Real Use Cases for Turning First-Time Customers into Regulars
5 flexible card types
Choose the Right Digital Loyalty Card Type
Choose the right card for your program: stamps, points, coupon or membership templates.
The Problem
Too many loyalty program options make it confusing to choose the right approach for your business type and customer base.
- Unsure which loyalty structure fits your business
- Don't know what motivates your customers most
- Worried about choosing the wrong approach
- Want flexibility to experiment with different types
- Need guidance on best practices
Our Solution
Loyalty iCard offers 5 proven card types, each designed for specific business models and customer behaviors.
- Clear guidance on which card type fits your business
- Ability to test different approaches
- Proven templates for each industry
- Flexibility to switch between types
- Expert recommendations based on business type
5 Types of Digital Loyalty Cards
Each type serves different business needs and customer behaviors. Choose one or combine to create the perfect loyalty experience.
🎟️Stamp Cards
Best for: Simple rewards, cafes, retail stores
Perfect for simple "buy X, get 1 free" loyalty programs. Customers collect stamps with each purchase.
WHEN TO USE:
When you want a simple, easy-to-understand loyalty program that encourages repeat visits.
EXAMPLES:
- Buy 9 coffees, get 1 free
- Buy 5 pizzas, get 1 free
- Get a free haircut after 8 visits
KEY BENEFITS:
- ✓ Easy for customers to understand
- ✓ Simple to set up and manage
- ✓ Works great for fixed-price items
- ✓ Instant visual progress for customers
💯Points Cards
Best for: Variable pricing, restaurants, services
Customers earn points based on purchase amount or frequency, redeemable for rewards or discounts.
WHEN TO USE:
When your business has variable pricing or you want to reward based on spending amount.
EXAMPLES:
- Earn 10 points for every $1 spent, redeem 500 points for $50 off
- Earn 1 point per visit, unlock special rewards at different point levels
- Double points on weekdays between 2-5 PM
KEY BENEFITS:
- ✓ Flexible reward structure
- ✓ Encourages higher spending
- ✓ Can offer multiple reward options
- ✓ Easy to run promotions (double points, etc.)
🏆Levels
Best for: Gamification, long-term engagement
Create gamified loyalty with point thresholds that unlock new levels and increasing benefits.
WHEN TO USE:
When you want to gamify the experience and motivate customers to reach point thresholds for level progression.
EXAMPLES:
- Bronze (100 pts), Silver (500 pts), Gold (1000 pts) with increasing benefits
- Level up after reaching point milestones to unlock exclusive rewards
- Tier-based discounts that increase with customer loyalty level
KEY BENEFITS:
- ✓ Creates engaging, game-like experience
- ✓ Motivates long-term customer engagement
- ✓ Clear progression path keeps customers interested
- ✓ Allows for tier-based reward differentiation
🌟Loyalty Cards
Best for: Ongoing promotions, membership benefits
Offer consistent, ongoing benefits to members every time they visit your business.
WHEN TO USE:
When you want to offer ongoing member benefits rather than earned rewards.
EXAMPLES:
- Show this card for 10% off every visit
- Members get free appetizer with any entrée
- Student discount - 15% off with valid card
KEY BENEFITS:
- ✓ Immediate value on every visit
- ✓ Simple ongoing promotion
- ✓ Great for membership programs
- ✓ No complex tracking needed
🏷️Coupon Cards
Best for: Promotions, new customer acquisition
Single-use digital coupons to drive immediate sales and attract new customers.
WHEN TO USE:
When you want to drive immediate sales or attract new customers with limited-time offers.
EXAMPLES:
- Get 10% off your next visit—valid until June 1st
- Buy one, get one free - limited time offer
- First-time customer special: 20% off
KEY BENEFITS:
- ✓ Creates urgency to purchase
- ✓ Great for attracting new customers
- ✓ Easy to track redemption rates
- ✓ Perfect for time-limited promotions
Quick Selection Guide
Not sure which card type to choose? Use this guide to find the perfect match for your business.
Recommended: Stamp Cards
Example: "Buy 9, get 1 free"
Example: "Buy 9, get 1 free"
Recommended: Points Cards
Example: "Earn points based on spending"
Example: "Earn points based on spending"
Recommended: Levels
Example: "Earn points to level up"
Example: "Earn points to level up"
Recommended: Loyalty Cards
Example: "Member discount on every visit"
Example: "Member discount on every visit"
Recommended: Coupon Cards
Example: "Time-limited offers with urgency"
Example: "Time-limited offers with urgency"
Start free. Scale if it works.
Try our loyalty card creator for free. Only pay when you decide it's worth it.
Latest Insights & Tips
Stay updated with the latest strategies and best practices for growing your loyalty program and customer engagement.
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Frequently Asked Questions
Answers to common questions about choosing card types and wallet compatibility.
Can I use multiple card types?
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Absolutely! Many businesses run different card types for different purposes - like points cards for regular loyalty and coupon cards for special promotions.
Which card type works best for new businesses?
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Stamp cards are often the best starting point - they're simple to understand, easy to explain, and proven across many business types.
Do all card types work with Apple & Google Wallet?
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Yes! All our card types are fully compatible with Apple Wallet and Google Wallet. Customers can add any card type to their mobile wallet with one tap.
Complete Loyalty Solution
Card types are just the beginning. Explore our complete loyalty platform.
Complete Loyalty Solution
Design, delivery to Apple & Google Wallet, analytics, and POS integrations — everything to run a full loyalty program.
See Complete SolutionManaged Onboarding & Support
Templates, setup assistance, and campaign support to get you live fast and measuring results.
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